We believe that being rich isn't only about money. Just ask anyone who goes camping, for the 'money can't buy' experiences they have on every trip. How it's a priceless chance to get closer to nature and get back in touch with who you really are. How working together to pitch the tent or set up the camp, cook the food and share the chores brings families closer together in a way that everyday life can't and how there's a genuine, old-fashioned sense of community in camping that maybe we're losing through new forms of 'social networking'. We think it's a truer kind of wealth. Because it's not about the riches you own; it's about the emotional richness in our lives.
And we have a theory that camping is not just good for our mental and physical health because we're spending time out of doors within nature, although as many other studies have shown, this does have a significant benefit on our wellbeing, our belief is that the benefits of camping go much deeper than this.
That camping has benefits for us on many levels, our mental and physical health, family togetherness, community cohesion, child development and not least, how happy we feel.
By Matthew Eastlake, Marketing & Communications Director, The Camping and Caravanning Club